In Response to Dan Sweeney's blog 3/5/11

I think that it is a very good and effective way of advertising over the internet to customers.  You bring up many good points of why it is an advantage.  One point is that it is very inexpensive for companies to advertise online. Another is that advertisements online can be traced back and give the company quick information on what site had the most clicks on the ad and other ways of showing how effective they are and if the company needs to they can change their strategy a lot quicker than they were able to in the past because they are gathering all this information instantly instead of waiting overtime to see the results.