Saturday, January 29, 2011

In Response to Jake Thomas's Blog

Jake, I agree with you on all that you have said. I have never thought of all three of these subjects in this light before. You make some good points in differing advertising and marketing in that marketing does have to do with a lot of research on who to try to sell it to, such as what channel or what time of day should they place a car add for an Oldsmobile. My guess is that it would be better to put the add in the middle of the day when most people that are retired are at home watching the Price is Right or something rather than at midnight when there is a rap concert going on. The people that would be watching the rap concert would probably rather get a newer flashier looking car such as a Cadillac Escalade rather than an elderly person's type car like an Oldsmobile.

The Kids That Everyone Wants to Be Like

Lately on television I have seen many advertisements where there are children that are portrayed as having the perfect life, nice clothes, functional families, and everyone wants to be friends with them.

I believe that this is some type of advertising trick used to make mainly children but even some adults believe that when they purchase their product they will be just like them, in the kid's case.  For the adults I believe it makes them subconsciously think that if they purchase whatever product it is, their children will turn out the same way.  I have seen these methods recently in McDonald's  and Disney World ads recently.

Has anyone else recently noticed any other advertisements that have been using the same or similar strategies to pull more consumers into purchases whatever product or service they are providing?