Pricing Strategies

There are many different pricing strategies that marketers and companies use to aide selling their products or services.  Gas stations use the strategy of price lining, where they have the prices of the different types of gas right next to each other.  They also use odd-even with putting the extra $0.009 at the end of the price per gallon.

Is it fair that gas stations do this? Also, should it change so that the price per gallon is on an even amount of cents, not with the $0.009 added onto each gallon purchased to round up?


What pricing strategy do you believe works the best on you and if different, what works best on the U.S. population as a whole?

In response to Chris Kurylo 4/7/11

Microsoft teams with Toyota to power smart cars

http://money.cnn.com/2011/04/06/technology/microsoft_toyota/index.htm

On Wednesday Microsoft and Toyota teamed up to create an advanced digital information and communication system. The system will cost up toward 12 Million but unlike competitors (OnStar) Toyota's new system will be unique; The system is for electric and plug-in hybrid cars.The cars will also charge in an eco friendly manner which will be most cost efficient for the user and reduces the need for fossil fuel. Do you feel that more car companies need to focus their attention on hybrid cars?

Also how do you feel Toyota or Microsoft will be effected due to this partnership?

Response:

I do feel that more companies need to focus their attention on hybrid cars so they don't fall behind the rest of the car companies because many of the big car companies are putting tons of money into researching and developing hybrid cars.  Companies also need to focus more attention to building electric vehicles because this is  already on the horizon, Nissan released the first 100% electric car, the "Leaf."

I think that Toyota and Microsoft will benefit immensely from their partnership.  Their stockholders will be happy because it should help raise the price of their stocks.  Also, companies that are "eco-friendly" have been shown to have a lot of success because consumers these days are very environmentally conscious because of the talk of global warming.