B2B=Business to Business
The other day in class we went over the different ways that companies advertise. Two different ways that they advertise are to consumers or to other businesses. B2C advertisements are targeted towards the consumer versus B2B advertisements which are targeted towards other businesses. An example of a B2C advertisement is a Wheaties ad which targets the individual consumer. An example of a B2B advertisement would be Michael Scott Paper Company putting out an ad in a magazine about selling paper in bulk because an individual consumer would not buy the paper in bulk but another business would.
Here are some advertisements that I have found that have either B2C or B2B strategies. Can anyone tell me which add(s) exemplify B2C or B2B strategies?
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