In Response to Dan Sweeney's blog 3/5/11

I think that it is a very good and effective way of advertising over the internet to customers.  You bring up many good points of why it is an advantage.  One point is that it is very inexpensive for companies to advertise online. Another is that advertisements online can be traced back and give the company quick information on what site had the most clicks on the ad and other ways of showing how effective they are and if the company needs to they can change their strategy a lot quicker than they were able to in the past because they are gathering all this information instantly instead of waiting overtime to see the results.

Customer Surveys/Questionnaires

Today in the marketing world, there is extensive amounts of research being done on the population, customers, and potential customers.  Companies will try to get as much information as possible so they are able to come up with a marketing strategy.

There are all different ways of getting information. Companies can use surveys or questionnaires that help them form a marketing strategy, but the only thing is how should they do it?  I believe that every company is different and would have a different strategy of trying to get their customers to answer these surveys or questions.  A supermarket might want to place a survey in a bag with the groceries or attach it to the receipt, they also might want to give a discount or some type of incentive to have the customer come back and return it.  Other types of companies might want to distribute their surveys or questionnaires online or through e-mail, I believe it depends on what type of company it is.

There are a few scenarios listed below, try and post how you believe their company should go about distributing and getting back their surveys in the most effective way.

-Keene State College Dining Commons
-Apple, Inc.
-Waste Removal Company