Saturday, April 9, 2011

Pricing Strategies

There are many different pricing strategies that marketers and companies use to aide selling their products or services.  Gas stations use the strategy of price lining, where they have the prices of the different types of gas right next to each other.  They also use odd-even with putting the extra $0.009 at the end of the price per gallon.

Is it fair that gas stations do this? Also, should it change so that the price per gallon is on an even amount of cents, not with the $0.009 added onto each gallon purchased to round up?


What pricing strategy do you believe works the best on you and if different, what works best on the U.S. population as a whole?

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