In marketing, there are 5 different state of demands; increasing, falling, full, overfull, and no demand.
Every company should know what state of demand their product(s) or service(s) have to help control the market. I will give you examples of every state of demand.
A product that could have an increasing demand during the holidays would be gasoline because people are traveling more than usual so the demand is increasing.
A product that has a falling state of demand that is almost at the point of no demand is portable cd players. Today people are purchasing more mp3 players and not using compact discs as often because they are too big and outdated.
A product that has full demand is the iPod from Apple, inc. It is the most widely used and purchased mp3 player in the world and even though some people already have an iPod, Apple keeps coming out with newer and "better" versions to keep the flow of business going.
A product that currently has an overfull state of demand is roof snow shovel/remover. I live on the shore in Connecticut and with all of the snow that we have been getting recently, many roofs are caving in and the closest place for my parents to buy one of the roof snow shovel/removers is actually here in Keene, New Hampshire, so the demand for one of them in Connecticut and Massachusetts is overfull.
A product that has no demand is the 8-track player. There is no demand because no one uses 8-tracks anymore and they don't put them in cars anymore.
What type of demands do you believe places such as Domino's, Walmart, and Ted's Shoe and Sport (on Maint st in Keene) have?
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